Europe needs to strengthen its position as provider of products and services based on individual and business creativity, to improve access, creation, management and use of data, to make information and knowledge accessible for all. The aim of the actions in the content value chain, which covers technologies for digital content creation and management, as well as the issue of accessibility to digital content, is to address the growing demand for high-quality content and new user experiences. In an increasingly globalised and digital economy, where Europe needs a well-skilled workforce that can compete in terms of productivity, quality and innovation the actions of the knowledge value chain should allow developing advanced knowledge and learning technologies.