Industry in Europe has recognised strengths in customised and low power computing and notably those focusing on dedicated and special purpose tasks such as control of the physical world. With the advent of the Internet of Things and smart connected objects, customised and low power computing becomes mainstream technology with high growth potential. This is also reinforced when combined with the shift to Cloud Computing providing anywhere access to processing, storage and applications for front or back office operations. Actions in this area will therefore address further progress in the design, programming and implementation of advanced low power and customised computing as well as Cloud Computing infrastructures and services, enabling the delivery of a wide range of IT solutions as a Service on a secure, flexible, on-demand and pay-per-use basis.